In something of a coup for small digital signage company Aerva, Inc they announced on Monday that Philip Guarascio has joined their board as chairman.
Sanjay Manandhar, CEO of Aerva told us “Phil’s addition to the Aerva Board validates the tremendous progress the company has made. Phil sees the importance of augmenting digital media with mobile interactivity and social networking to create real engagement with viewers/users, which is what advertisers and network operators are looking for.”
Phil has extensive board experience; he currently serves as the Chairman of the Board of Arbitron, Inc. (ARB, NYSE), is also a Board member and former non-executive Chairman of Adspace Networks, Inc., as well as being a Board member for Papa John’s International Inc. (PZZA, NASDAQ), the US’s third largest pizza delivery chain.
This is a sensible and yet very clever appointment, similar to ‘Former Group CEO Of Cordiant Joins EnQii As Chairman’ that we wrote about back in January 2009.
Philip Guarascio told us “The nexus of digital out-of-home and mobile is propelling the entire out-of-home market and we are seeing fantastic growth-this is the next advertising frontier. Aerva has been a pioneer in both these areas and powers many digital out-of-home networks in several countries,”
Aerva is a pioneer in digital signage technology, enabling real-time interactivity between mobile applications and digital display networks. Founded by MIT alumni, Aerva provides the simplest to use, most powerful and most cost-effective solution to create small or large interactive display networks. The company’s software technologies, AerWave (for digital signage) and MoApp (for mobile applications), are highly scalable platforms that have been driving many display networks in the US and internationally since 2003. The company provides technology and manages networks for many customers in a number of industry verticals, such as retail, schools/universities, sports bars, clubs, hotels/hospitality, health clubs, bank branches and sports/entertainment venues.