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	<title>Comments on: The ‘Issy-Neale Formula’ Explained Part 3</title>
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	<description>Digital Out of Home - Insight, Knowledge and Opinion</description>
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		<title>By: Andrew Neale</title>
		<link>http://www.dailydooh.com/archives/18478/comment-page-1#comment-36829</link>
		<dc:creator>Andrew Neale</dc:creator>
		<pubDate>Mon, 16 Nov 2009 11:08:03 +0000</pubDate>
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		<description>Our aim was to create something that was both easily human-readable and machine-readable, and to keep it well structured, but also as simple as possible.

If we were to drop the 1 in the 1H2T1H term, it would effectively be mixing the short and long definitions in the same row term. I agree that it would be easier to read and interpret from a human point of view, but it would make machine-readable parsing more difficult (although obviously not impossible), and in the interests of simple structure and conformity, we decided that it was best not to mix the two within an individual row term.</description>
		<content:encoded><![CDATA[<p>Our aim was to create something that was both easily human-readable and machine-readable, and to keep it well structured, but also as simple as possible.</p>
<p>If we were to drop the 1 in the 1H2T1H term, it would effectively be mixing the short and long definitions in the same row term. I agree that it would be easier to read and interpret from a human point of view, but it would make machine-readable parsing more difficult (although obviously not impossible), and in the interests of simple structure and conformity, we decided that it was best not to mix the two within an individual row term.</p>
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		<title>By: Bryan Crotaz</title>
		<link>http://www.dailydooh.com/archives/18478/comment-page-1#comment-36819</link>
		<dc:creator>Bryan Crotaz</dc:creator>
		<pubDate>Mon, 16 Nov 2009 08:21:50 +0000</pubDate>
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		<description>Lose the 1 in 1H2T1H - it&#039;s not adding anything.  Then you can describe the row as H2TH for greater clarity.</description>
		<content:encoded><![CDATA[<p>Lose the 1 in 1H2T1H &#8211; it&#8217;s not adding anything.  Then you can describe the row as H2TH for greater clarity.</p>
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