Debbie Reichig has joined Clear Channel Outdoor Holdings Inc., Phoenix, Arizona, in the newly created position of senior vice-president of business development and marketing, with responsibility for client development and the marketing of brands.
Reichig, former principal of In-Focus Media Consulting, where she developed sales strategies for key clients including Weather Channel, Rainbow Media and Current Media. reports to Rocky Sisson, executive vice-president sales and marketing of Clear Channel Outdoor. She will be based in New York.
“With over twenty years of experience, Debbie’s extensive knowledge of integrated media sales and exceptional track record will be an enormous asset to our company,” says Sisson. “We’ve seen a significant increase in demand for our platform, and are confident that Debbie will help drive innovative and impactful sales strategies for our customers.”
“As one of the fastest growing media sectors, the outdoor industry presents many new opportunities for advertisers,” says Reichig. “I believe that my background will help me bring new ideas to the table, including how to better implement Eyes On measurement.”
Reichig’s earlier experience includes the position of senior vice- president of market development at NBC Universal, directing the integrated media sales marketing division across all assets, and instituting mechanisms for enhanced marketing communications She has also worked as senior vice-president of sales strategy at Court TV; and held senior roles at iVillage, Comedy Central, Network Television Association, AGB Television Research, Lifetime TV and Blair/Telerep Television Representatives.
Reichig was names one of the ‘Women to Watch’ in 2006 by Advertising Age.