While advertising is the main interest for ONESTOP Media Group, the company was just honoured with an award for something wayoutside of the ad realm: The company received the President Award at 12th annual Chief of Police Dinner in Toronto in honour of the important role new media technology plays in public safety and crime prevention.
Quick dissemination of public messaging to mass audiences is paramount to organizations like Crime Stoppers, Toronto Police and Child Find. ONESTOP’s Out-of-Home Digital Network located on the Toronto Transit Commission subway platforms has real time messaging capability and reaches more than 1 million people daily underground.
Lorne Simone, chair of Crime Stoppers, says, “Toronto Crime Stoppers is so lucky to have a partner like ONESTOP to get our Crime Stoppers messages out so quickly. This award stands as testimony to the important role digital communication is playing in our community.”
“We know as Out-of-Home Digital Network operators we have a social responsibility to the communities in which we operate,” says Michael Girgis, president ONESTOP Media Group and Chair of the Canadian Out-of-Home Digital Association (CODA). “Seeing organizations leverage the immediacy of Out-of-Home Digital for public safety messaging is essential! The key is to get the message out fast, and network operators can.”
Onestop is actively working with CODA to extend such community messaging across a multitude of national and local networks.