Shell Select Iceland

Adrian J Cotterill, Editor-in-Chief

We see that ZetaDisplay and Skeljungur hf of Iceland have agreed that ZetaDisplay will be installing and operating digital display solutions as menu screens at Shell Select’s service stations on Iceland.

The first installations will be in Reykjavik.

Skeljungur Ltd. is an Icelandic oil importing company whose activities span a range of retail and service operations in Iceland and the Faroe Islands. In Iceland the company has a network of 43 retail stations and 15 oil depots. By its licensee agreement with Shell Brands International AG, Skeljungur is guaranteed the rights to use the Shell trademark in Iceland and Faroe Islands. The agreement gives Skeljungur access to any new developments in products and technology from Shell.

ZetaDisplay who we have met on several occasions are fast becoming a big ‘Northern Europe’ screen network operator.

As well as the (expected) Nordic countries these folks have installations in Germany, Italy and the UK. ZetaDisplay is based in Malmö and has, including subsidiaries, about 35 partners.

ZetaDisplay AB, with its head office in Malmö, Sweden, and subsidiaries in Halmstad, Copenhagen and Oslo, is a leading supplier of platforms for, among other things, active media that is used to create increased sales and provide a positive experience for consumers in retail stores and public areas. With the aid of the company’s patented technology, for example advertising films can be transferred via the mobile telephone network or broadband, and presented in a network of permanently installed or portable digital displays. ZetaDisplay is growing rapidly in both Sweden and internationally, and the company’s solutions are in use by companies including ICA, Länsförsäkringar, Nordsjö Idé & Design, Team Sportia, Volkswagen Group Sverige, Jyske Bank, Carlsberg and Magasin du Nord.

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