House Of Fraser Music Channel
Adrian J Cotterill, Editor-in-Chief
Perhaps we knew what we were doing 😉 but there’s obviously going to be a ‘music focus’ this week.
Headland Media, formerly TEAMtalk Broadcast, has just signed an agreement to provide all of the House of Fraser retail stores with dedicated music channels and individual store-specific messaging.
The pilot stores were Belfast and High Wycombe and now the service is due to be rolled out to further sites by the end of June 2008.
Diane Whalley, Head of Business Development at Headland Media, told us “Our service enables retailers to define their brand musically so they can create a perfect ambience to keep customers happy and relaxed, thus keeping the mood high, increasing dwell time and driving sales.”
Headland Media will be showcasing its services at the In-Store Show, stand F11, at Earl’s Court, 20th – 23rd May 2008 and invite retailers to visit and register for a free music licence review for their store!