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More On Bob Martin at RMG

Bob Martin, whom we mentioned Nov. 12/09 [1] as having recently joined RMG Networks [2] (Reach Media Group) as chief marketing officer, tells us that, contrary to an earlier rumour, he had remained as president and CEO at LevelVision LLC [3] until recently.

bobmartinFurther, over recent months, he had reinvented LevelVision’s floor-screen product and completed the merger and acquisition transaction on the college network.

Considered a creative thinker, Martin has led the invention and development of impactful marketing ideas, strategies and audience experiences – particularly within the out-of-home, place-based and captive-audience video, shopper marketing, cinema, and interactive TV advertising media landscapes. He joined RMG a month ago.

RMG, if you recall, is the combined entity formed last July by Danoo, a location-based digital media network, and IdeaCast, provider of advertising in the rapidly expanding captive television category. (See Aug. 19/09 article. [4]) RMG aggregates valuable consumers into highly-targeted audience networks and is initially focused on three segments: the Business Traveler network, the Health & Fitness network and the Urban Mobile network.

Prior to his position at LevelVision where he also managed and expanded the IP portfolio by 50%, Martin was founding partner of Bob Martin Media Consulting, and earlier was vice-president group communications director at Universal McCann [5]. He started his career as a media planner and buyer in 1993 at Independent Media Services Inc. and then at KSL Media [6]. From there he joined the McCann agency family in 1996 and held progressively more senior media positions at McCann Erickson [7] and then Universal McCann.

Martin was a founding member of OVAB [8].