http://www.dailydooh.com/archives/18789 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/18789/comment-page-1#comment-37176 Steve Gurley Wed, 18 Nov 2009 21:05:29 +0000 http://www.dailydooh.com/?p=18789#comment-37176 Don't forget the implications of this on digital signage. The increase in WiFi utilization is all a part of the new mobile revolution, which will have a profound impact on digital signage. As the foundations for mobile marketing improve, e.g. better devices, more ubiquitous broadband access, more mobile commerce, more robust ap's, etc., the competition for ad dollars will increase dramatically. Remember, with mobile technologies, you can increasingly measure and report when, where, and how people interact with an ad. Don’t forget the implications of this on digital signage. The increase in WiFi utilization is all a part of the new mobile revolution, which will have a profound impact on digital signage. As the foundations for mobile marketing improve, e.g. better devices, more ubiquitous broadband access, more mobile commerce, more robust ap’s, etc., the competition for ad dollars will increase dramatically. Remember, with mobile technologies, you can increasingly measure and report when, where, and how people interact with an ad.

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