Vision Media Group [1]are about to announce a 5 title media booking with Universal Films for their Theme Park Media (TPM) division.
The booking was made through Mediacom’s out of home department.
The campaigns will run across Thorpe Park, Alton Towers and Chessington World Of Adventures.
The film titles are: –
- The Incredible Hulk
- Mamma Mia!
- The Mummy: Tomb of the Dragon Emperor
- Wild Child
- Hellboy II: The Golden Army
Each title receives 4 x 30 second spots per hour each per day. It’s likely that in addition each title will be featured in the soon to be launched TPM ‘movie’ channel with behind the scenes footage and interviews, etc.
Shephali Patel Marketing Director of Universal Film told us ”Given that our audience of young entertainment seekers has such strong synergy with that of Vision media, we felt that this was a strong opportunity to showcase our summer slate.”