Ocean Outdoor have switched all of their digital screens over from the AMX / Inspired Signage software platform to Scala and surely one of the main reasons for doing so is the ability to use Scala’s Ad Manager platform [1].
We believe that this switch over was deployed in conjunction with Lighthouse by Scala Partner, Beyond Digital System. Currently there are 7 digital screens deployed primarily in and around London and maybe as many as 4 more planned very shortly (outside London for a couple of these is also strongly rumoured).
Ocean Outdoor’s latest digital LED, dubbed the SIlver Screen is featured here [2]
This has the makings of a very nice Digital network indeed.