Kinetic launched Kinetic China today.
The offices will be in Shanghai, Beijing and Guangzhou, and headed by Managing Partner, Jim Liu.
Kinetic is already in Asia in the likes of India, Singapore, Malaysia, the Philippines and Thailand.
Kinetic was initially formed by merging Poster Publicity and Portland Outdoor in 2005 – it seems that Portland China, China’s largest OOH media agency, will now operate under the Kinetic brand.
Kinetic is the leading Out Of Home media agency, 50% owned by Kinetic management and 50% owned by WPP. Kinetic is led by global CEO, Eric Newnham and the Kinetic management team. Kinetic offers clients wide-ranging specialist expertise through its complementary service divisions, including Aviator, Immediate Intelligence, Destination Media Group, Kinetic Mobile and Hi Resolution. Kinetic employs over 900 professionals across 42 offices including the UK and US. The agency has global billings of US$4.4 billion.