A special film premiere will take place tonight in New York as part of Screenvision [1]’s strategy of offering theatre exhibitors compelling alternative content programming that drives revenue during off-peak periods,
Screenvision, cinema advertising sales, services and content distribution company, has partnered with Major League Baseball Productions [2], the Emmy award-winning in-house production department of Major League Baseball [3], to bring the Official 2009 World Series Film to select New York, New Jersey and Connecticut theatres.
The film, chronicling the New York Yankees [4] epic 2009 Championship Season, is being featured at participating Bowtie Cinemas [5], Clearview Cinemas [6], Frank Theatres [7] and National Amusements [8] locations tonight, Nov.23/09 at 7:30 pm for a one-time-only event.
The historic Ziegfeld Theatre in Manhattan will also hold a public red-carpet event tonight with the World Series trophy on display and members of the Yankee organization, including players, in attendance. Patrons of the red carpet event will each receive a free copy of the World Series Film DVD.
In the sports arena, Screenvision has previously garnered strong success with numerous initiatives including, among them: Mets at the Movies, Phillies on the Big Screen; Return to the Rafters (the story of the 2007-2008 Boston Celtics [9]), and the documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days.
“Screenvision is committed to our exhibitor partners’ success,” says Darryl Schaffer, executive vice- president, exhibitor relations for Screenvision. “Our growing alternative content slate provides added entertainment options that bring additional box office revenue during off peak hours. We have found that sports is an area that works extremely well in the theatre.”
Launched in 2007, Screenvision’s alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports to documentaries and children’s films.
Screenvision is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision’s High Definition digital network. In 2010, Screenvision’s digital network will include 300 locations with live feed capability expanding its live event programming.