Showcase CDL, Westfield Shopping Centre, UK

Adrian J Cotterill, Editor-in-Chief

beaver group picture

From the pictures we have seen, and the money we are told was spent, this really looks like a showcase Showcase installation (if you get what we mean).

To be fair, Beaver Group are pretty good at this sort of thing – in the UK they are up there with AMX in terms of doing great one-off AV installs.

A £30million (UKP), 12-screen Showcase Cinema De Lux (CDL), which opened on Friday 16th May, provides a first-class customer entertainment experience within the new Westfield Shopping Centre in Derby, UK.

Showcase CDL is a brand of US-based National Amusements and specialises in luxury, state-of-the-art cinemas creating an exciting lifestyle destination. Beaver Solutions, part of the Beaver Group, is proud to have provided the digital signage solution used throughout the cinema.

In a competitive market, Showcase CDL Derby has created a high quality experience for it’s patrons and sets themselves apart with this luxury cinema. With a digital signage solution, information can be clearly displayed, as well as swiftly updated.

Beaver Solutions installed 47 LCD panels, which display content for the box office, concessions stands and movie posters throughout the cinema. The content is dynamic, interchangeable and independent on all 47 screens and six projectors in the foyer, providing a flexible signage network.

All the content for the screens is managed by Beaver Solutions using Scala InfoChannel 5, which is the latest edition of the most widely deployed digital signage software in the world.

Luxury is a key part of the Showcase CDL brand and with this in mind, Beaver Solutions produced a wide variety of rich, vivid content for the screens. High-definition videos of the concession products were shot by Beaver Solutions and form an integrated part of the menuboards.

Up-to-date film times and ticket availability is displayed on the five box office screens, which are automatically kept live from a data server. Important or promotional messages can be fed through to any of these screens using tickers or full screen display.
Spillway signage

The digital signage screens used in the spillways move through a number of upcoming titles, as well as displaying high-definition movie trailers.

A way-finding system on the screens is also used to guide patrons around the cinema spillways.

“This was a great opportuntity for us to work with a company that had a clear vision of what they wanted to achieve, and I think Showcase has ended up with a one of the best cinemas and digital signage installations in the UK.” – Peter Critchley, Managing Director, Beaver Solutions

Beaver Group are proud to be working with Showcase CDL on this rich, dynamic digital signage solution, helping to provide this premium cinematic experience in the UK.

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