The UK’s Healthclub Channel have now been used by LG for 5 campaigns this year already so the brand must really like the results it is getting. We have seen 3 phones and an HDTV product ourselves.
Did anyone else see the tactical campaign they did for SKY last Friday and Saturday [1] for the Ricky Hatton fight? Similar to the Mastercard tactical campaign [2] from Eye for the Champions League this was a promotion booked within 48 hours for a special event.