GM 60-Day Satisfaction Guarantee

Gail Chiasson, North American Editor

General Motors has launched a new digital out-of-home campaign across the U.S., promoting its 60-day Satisfaction Guarantee.

StarCom made the media buy with the assistance of Adcentricity. The campaign will run for eight weeks, with two of the ads starring the Chevy Camaro and the Buick.

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