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GM 60-Day Satisfaction Guarantee

General Motors [1] has launched a new digital out-of-home campaign across the U.S., promoting its 60-day Satisfaction Guarantee.

StarCom [2] made the media buy with the assistance of Adcentricity [3]. The campaign will run for eight weeks, with two of the ads starring the Chevy Camaro [4] and the Buick [5].