Comments on: Billboards That Look Back http://www.dailydooh.com/archives/1964 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Made with real fruit, and my Goodness no bad publicity on the digital camera? | http://www.dailydooh.com/archives/1964/comment-page-1#comment-4451 Made with real fruit, and my Goodness no bad publicity on the digital camera? | Sat, 28 Jun 2008 06:13:54 +0000 http://www.dailydooh.com/archives/1964#comment-4451 [...] I guess the only negative comment I have is how come people haven’t made a big fuss over this products digital camera; which is located on the Digital Signage? I fully understand that this technology is creating a digitized animated mirror effect of people standing in front of it, but how come there’s been no negative feedback from privacy advocates, or as Rob Gorrie states nego-press. [...] [...] I guess the only negative comment I have is how come people haven’t made a big fuss over this products digital camera; which is located on the Digital Signage? I fully understand that this technology is creating a digitized animated mirror effect of people standing in front of it, but how come there’s been no negative feedback from privacy advocates, or as Rob Gorrie states nego-press. [...]

]]> By: Rob Gorrie http://www.dailydooh.com/archives/1964/comment-page-1#comment-3913 Rob Gorrie Sat, 31 May 2008 12:52:27 +0000 http://www.dailydooh.com/archives/1964#comment-3913 this type of nego-press (i know - it's my word for "negative perception press" and means nothing but ..) it's unproductive and defeatist for the media industry as a whole if we're to grow and mature to fit with consumer perceptions. If I were in the video audience measurement business I'd be creating a worldwide industry wide governance group to combat and inform against this type of article and position because its implementation in some form is inevitable. There are 10 different companies out there doing this type measurement service and the altruistic idea is that they are built to service a better media economy wherein the media that consumers receive or have to be exposed to (which is only going to increase) is more tailored and relevant to the audiences they're made for. I.e. imagine no more direct mail at your door unless it's specifically geared to your age/stage/interests....you'd cut out 70% of the garbage that ends up at you door! This tech allows that in instances outside the home Yes, these companies "could" record the data they capture from each camera but all of them know damn well that going anywhere near that violates not only legal privacy concerns but moral concerns as well. Each of these guys are trying to build a business not on who YOU are but who people are in general within various environments so that what is offered isn't completely irrelevant, advertisers stop spending money on people who won't listen (decrease non relevant ad consumption) and value gets created in the ad chain AND the consumption chain. Speaking as someone in the business of selling ads in the DOOH space, I have to say the commentary is ignorant and short sighted...built more to inflame fear and controversy than a true dialogue about the abilities and technology. I hope they spend a little more time and understand what we collectively are trying to accomplish and what the market needs this type of nego-press (i know – it’s my word for “negative perception press” and means nothing but ..) it’s unproductive and defeatist for the media industry as a whole if we’re to grow and mature to fit with consumer perceptions. If I were in the video audience measurement business I’d be creating a worldwide industry wide governance group to combat and inform against this type of article and position because its implementation in some form is inevitable.

There are 10 different companies out there doing this type measurement service and the altruistic idea is that they are built to service a better media economy wherein the media that consumers receive or have to be exposed to (which is only going to increase) is more tailored and relevant to the audiences they’re made for. I.e. imagine no more direct mail at your door unless it’s specifically geared to your age/stage/interests….you’d cut out 70% of the garbage that ends up at you door! This tech allows that in instances outside the home

Yes, these companies “could” record the data they capture from each camera but all of them know damn well that going anywhere near that violates not only legal privacy concerns but moral concerns as well. Each of these guys are trying to build a business not on who YOU are but who people are in general within various environments so that what is offered isn’t completely irrelevant, advertisers stop spending money on people who won’t listen (decrease non relevant ad consumption) and value gets created in the ad chain AND the consumption chain.

Speaking as someone in the business of selling ads in the DOOH space, I have to say the commentary is ignorant and short sighted…built more to inflame fear and controversy than a true dialogue about the abilities and technology. I hope they spend a little more time and understand what we collectively are trying to accomplish and what the market needs

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