Barnaby Page, editor at screens.tv wrote this week “New at Screenmedia Expo Europe next year is a separate-but-linked DOOH Expo, focusing on the advertising potential of this medium and aimed not at the guys with screwdrivers but at the guys with red bow-ties” !!!!
He continued with a list of predictions for the industry that we are sure will be explored in more detail by the excellent line up of speakers at next May’s DOOH Expo event: –
- Slowly but surely, metrics standards emerge, and get used.
- Aggregators deliver audiences – not locations.
- Media sales is increasingly done by media sales people, not by the guy who installed the screen.
- The first truly international DOOH packages become available to media buyers.
- Outdoor goes digital, all over the place.
- Sophisticated interaction increases consumer engagement – it’s not just about Bluetooth!
- Creative works better.
- Each screen is more effective too.
- More advertising messages are based on external data – ranging from the age of the viewer, to the current weather, to the store’s stock levels. Call it “contextual out-of-home”.
- Reachable audiences gain critical mass
Read the predictions in full here ‘Ten DOOH predictions for 2010 [1]‘ AND look at the DOOH Expo brochure and see why you should be there here [2].