A bespoke multi-screen campaign created by Grand Visual starts today on CBS Outdoor’s Digital Escalator Panels for two weeks.
It ran on Transvision last week but we missed it.
Working with Ogilvy Advertising, Grand Visual created and shot three separate executions for the campaign which incorporate the Ford Ka and deal with the theme of celebrity lives exposed, mimicking the visual style of Heat magazine.
The first DEP execution depicts an unknown celebrity female being ‘papped’ whilst sneaking into the side entrance of a hotel.
The second execution deals with an unknown male celebrity being ejected from a nightclub by a bouncer.
On each execution the celebrities remain anonymous with their faces censored and the question of what they have been up to is left unanswered other than the call to action – “Find out on Heat Radio.Com”
The campaign was booked by Mindshare and runs across 12 DEP Underground stations and runs as part of Ford lifestyle magazine and online advertising for the Ford Fiesta and Ford Ka.