Leo Bull, CoolSign Vice President, Global Sales

Chris Sheldrake

CS Software Holdings, LLC (CoolSign) announced over the weekend that it had hired industry veteran Leo Bull as its Vice President of Global Sales. This move comes 11 months after CoolSign was taken independent and is we are told in the press release “another step in CoolSign’s ongoing market expansion”.

coolsign_logoFor the past 6 months Leo was with Wireless Ronin (Regional Vice President) but in general he has spent the last 15 years in industries in, or directly related to, the Digital Signage Industry.

Prior to Ronin he was Vice President of Sales at Avocent, managing an international sales team. Prior to Avocent he was Director of Commercial Sales at LG Electronics. He has also held sales positions with Fujitsu General America and Mitsubishi Digital Electronics.

Lou Giacalone, Jr., President and Founder told us “We are very excited to bring Leo onto the CoolSign team. His experience in building channel relationships for global companies makes him uniquely qualified to help us expand our partner network both here in North America and internationally as well.”

Leo will be based in Atlanta and will be responsible for growing the reseller channel and building strategic alliances for CoolSign globally. He told us “I am thrilled to be part of CoolSign. I see tremendous growth potential for the company. I was strongly attracted to their commitment to being an industry leader and their long-term focus. I am looking forward to partnering my relationships with the company’s successful strategy and great people”

He added “I look forward to meeting our current and prospective partners both at the International Screen Expo in Amsterdam where CoolSign will have hospitality suite and at the Digital Signage Expo in Las Vegas where we’ll have a huge presence”

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