The agenda for the 2nd annual Brand Activation Summit [1] is starting to take shape and has just been published. The agenda, especially the panels still need filling out a bit but there is a nice line up of speakers already.
Day One. Tuesday, September 9th, 2008
- Opening Comments From the Chair
- Power Panel: Media Leader’s Insights for Digital OOH Media
Tim Hanlon, EVP, Ventures, Denuo
Alan Schulman, SVP, Executive Creative Director, imc2
Dave Penski, EVP, Executive Group Director OOH, ZenithOptimedia - Maximizing Branding and Lead Generation With the Elusive 18–34 Demographic Through Music and Interactivity
Ron Greenberg, Chief Marketing Officer & SVP of Digital Media, TouchTunes
Stephen Randall, CEO, LocaModa - Advertisers Panel: Sprint, ABSOLUT Vodka & TRAVEL + LEISURE GOLF
Janice Barbosa, Director of Media, Sprint Corporation
Ian Crystal, Brand Director, ABSOLUT Vodka
Tom Jaronski, Director of Marketing, TRAVEL + LEISURE GOLF Magazine
MODERATOR: Paul D. Jankauskas, Senior Vice President, Captivate Network - Recognizing What Budget Digital Out-of-Home Media Is Now Coming From
Judi Crisileo, Vice President, Outdoor Services Inc. (OSI)
Danny Kaplan, Group Media Director, Universal McCann
Doug Fierro, President & CEO, Global Outdoor Services - Audience Measurement & Research Panel: Examining Viewership and Proof of Performance Technology for Out-of-Home Ads to Increase Accountability
Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home
Suzanne Alecia, President, OVAB -
Pricing Panel: Exploring the Rate Card for Digital OOH Media to Maximize Return-on-Investment
Christina Radigan, Associate Director of Marketing & Communications, Outdoor Media Group
Kip Knight, VP of Marketing, eBay
Stephen Faso, VP, Director of New Media, Outdoor Services - Panel: Cellular Digital Signage – The New Weapon for Brands in Retail
Keith Kelsen, CEO, The MediaTile Company
- Content: Pre-Purposing Creative Assets for Digital OOH Media to Maximize Impact and Efficiency
Pat Hellberg, Director of Nike’s Brand Content Studios
Mitch Oscar, EVP, Director, CaratDigital
Marcos Terenzio, Creative Director, Alchemy International
Robert J. Piwinski, Executive Group Account Director, Avrett Free Ginsberg Inc.
- Opening Comments from the Chair
- Assessing Growth, Scalability and Inventory for DOOH Advertising Networks
Patrick Quinn, CEO/President, PQ Media
- Case Study: Volkswagen/ABC Times Square Studios
Outdoor 2.0: Using Mobile Communications to Maximize Consumer Engagement
Phil Lenger, CEO, Show & Tell Productions
- Engaging Mobile Consumers Through Comprehensive Outdoor Media Forms
Lou Giacalone Jr. Senior Vice President, Titan Digital Worldwide
- In-Store Panel: Sourcing Shopper Marketing Strategies to Deliver Enhanced Brand Equity, Engagement and Sales Lift
Paul Flanigan, Producer, In-Store Network, Best Buy
John Paulson, President of G2 Interactive
Kevin Purcer, Associate Director of Interactive Services, Erwin-Penland - Proximity Marketing: Delivering Targeted Content at Targeted Locations for Relevancy and Engagement
- Integrated Marketing Panel: Incorporating Traditional and Extending Digital Campaigns Outdoors to Increase Consumer Touch Points
Jack Sullivan, SVP/Out-of-Home Activation Director, Starcom USA
Michael Collins, President, Kinetic Mobile
MJ Keehn, Media Director, Cole & Weber United - Leveraging Technology to Create a Memorable and Measurable Campaign
Marty Cooke, Partner, Chief Creative Officer, SS+K
Catherine Captain, VP of Marketing, msnbc.com
Day Two: Wednesday, September 10th, 2008