In an effort to demonstrate just how interactive and diversified programming can be, PumpTop TV has announced that selected stations in eight major metropolitan DMAs this week will feature Hispanic-focused content.
The cities selected have a large Hispanic population: Los Angeles, San Diego, San Francisco, Sacramento, Houston, Dallas, Phoenix and Chicago.
For one week, starting Monday, Dec 7th, PumpTop TV will feature programming from Rooftop Comedy, Alebrije Entertainment, Univision’s top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie ‘Nine’.
The programming will rotate so that PumpTop TV viewers will receive a wide variety of entertainment and information that will consist of video and banner content.
Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV told us “PumpTop TV knows and understands how important the Hispanic market is to the future of the United States so we are delighted to be able to serve this market with dedicated capabilities”
The PumpTop TV network is part of a joint venture between PumpTop TV and Outcast that lets advertisers such as Red Bull, GM and Verizon reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.
About AdtekMedia/PumpTop TV
PumpTop TV is a leading nationwide digital media network located at-the-pump. Utilized by major brands such as Audi, Rolaids, Jack in the Box and Best Buy, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. The company has partnered with Westinghouse Digital, one of the leading LCD TV manufacturers in the U.S., to develop and deploy innovative, all-weather digital signage hardware that seamlessly integrates with AdtekMedia’s sophisticated, proprietary network software. AdtekMedia continues to expand the PumpTop TV network into top metropolitan markets throughout the United States. Through the company’s groundbreaking joint venture with Outcast, advertisers can now reach a captive audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.