IBC Does Digital Signage

Adrian J Cotterill, Editor-in-Chief

IBC returns to the RAI Centre in Amsterdam this year, with a conference opening on 11th September and the exhibition running from 12th to 16th September. We have been a couple of times recently but did unfortunately miss last years event.

IBC is a broadcast event really, you get huge stands devoted to HDTV, high end cameras, studio and pre-production facilities etc. etc. from the likes of Sony and we think that the typical audience is ZDF, BBC, Sky, production companies and some corporates.

The organisers describe the show as…

The leading event for professionals involved in the creation, management and delivery of entertainment, news and content worldwide

There seem to be three key elements that make up their Digital Signage Zone, we are told…

  1. The zone will be positioned outside Room A where IBC holds its popular Business BriefingsFriday 12 September – These sessions are free to all IBC attendees concentrating on Digital Signage. Exhibitors will be able to sponsor these sessions and buy speaking slots, which will include case studies and business analysis from top users and integrators. Marketing guru and contributor to ‘The Times’ and ‘Financial Times’, Chris Fields will support the zone in organising the panel and preparing a keynote (Who the hell is he and what’s he got to do with Digital Signage?, Ed).
  2. Digital Signage solution providers will showcase their latest technologies. Key exhibitors with Digital Signage solutions on their booths will place screens in the zone to showcase their capabilities.Space will also be available for companies who want to exhibit specifically in the Digital Signage Zone
  3. IBC will hold a networking event in the zone (Friday 12 September). Situated right outside the Business Briefings conference room, IBC will provide an important opportunity for vendors to meet prospective buyers and demonstrate their applications.

We have seen pictures of a separate area – sort of booths cum pig-pens. I think that organisers need to realise that ‘roped-off’ DS areas in shows need a hell of a lot of effort to be made to work.

If you are planning on attending / exhibiting do let us know.

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