2nd Annual OOH Event, NYC

Gail Chiasson, North American Editor

The Second Annual Out-of-Home Advertising Event took place Wednesday, Nov. 9/09, in New York City, with a record 230 executives in attendance.

We’ll be following this up with a couple of articles shortly but in the meantime here’s a few photos snapped at the event at the New York Athletic Club.

Digital Out of Home was top of mind for many speakers with one predicting that in 10 years, everything would be digital and that OOH would have 10% of the market.

Whilst we’re not sure that it wasn’t said entirely tongue-in-cheek, it certainly sounded as if these OOH execs are gearing up to grab a bigger share of market, with digital playing the key role.

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