DailyDOOH

Andrew Neale

Oxford Street’s flagship Gap Store in London wanted to make an impact over the busy Christmas period and whilst this may only be a regular TV shaped plasma video wall – Issy-Neale: _3X3_3T_3T_3T_ we did like the way that the merchandising was aligned in front of (note the step) and alongside which made a nice piece of retail theatre…

This temporary plasma wall installation is courtesy of PSco and interactive design agency, Osmotronic who specified and installed the screens to meet the store’s brief.

Director Matthew Falla told us “The idea was to create impact and display both adverts and motion based content for the Christmas season. Working with Gap’s internal creative team and US agency, we created a looping motion graphic show reel of the brand’s Christmas campaign which was shown on the screens”

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This entry was posted on Monday, December 14th, 2009 at 14:32 @647 and is filed under Scuttlebut. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.