http://www.dailydooh.com/archives/20172 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/20172/comment-page-1#comment-41018 William Espinosa Wed, 16 Dec 2009 15:49:32 +0000 http://www.dailydooh.com/?p=20172#comment-41018 Bollocks Desperate Dan!! DailyDOOH is spot on! If this is EnQii walking before running, then how much money are they going to generate once they run???!!!! Supposedly No. 1 last two years on this Top 10 list and making more income this year from several good deals but also a low marketing outlay. How much is a huge booth at a good trade show?? realistically, all in with hotels etc, £50,000? A smaller one? All in £ 5,000?? As a "leader" and not a "leading" company they do have to show their presence more... But probably when the time to prepare the marketing budget and support the industry came, the answer was simply " http://www.youtube.com/watch?v=Zf0ZyoUn7Vk " Bollocks Desperate Dan!! DailyDOOH is spot on! If this is EnQii walking before running, then how much money are they going to generate once they run???!!!! Supposedly No. 1 last two years on this Top 10 list and making more income this year from several good deals but also a low marketing outlay.
How much is a huge booth at a good trade show?? realistically, all in with hotels etc, £50,000? A smaller one? All in £ 5,000?? As a “leader” and not a “leading” company they do have to show their presence more…
But probably when the time to prepare the marketing budget and support the industry came, the answer was simply ” http://www.youtube.com/watch?v=Zf0ZyoUn7Vk “

]]> http://www.dailydooh.com/archives/20172/comment-page-1#comment-40891 Dan Tue, 15 Dec 2009 18:37:43 +0000 http://www.dailydooh.com/?p=20172#comment-40891 I disagree with your critique regarding their sponsoring and marketing efforts. Sure, they could do more marketing so their name is more prominent, but I also admire their "walk before we run" approach. It gets a little sickening seeing marketing dollars being thrown at expensive booths while no profit is being made on the limited number of installations that take place. It's nice to see some substance over style in this regard. I disagree with your critique regarding their sponsoring and marketing efforts. Sure, they could do more marketing so their name is more prominent, but I also admire their “walk before we run” approach. It gets a little sickening seeing marketing dollars being thrown at expensive booths while no profit is being made on the limited number of installations that take place. It’s nice to see some substance over style in this regard.

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