Thanks to Boomerang Digital, this commercial for the new Mazda2 is running across the Healthclub Channel. That is just over 280 Gyms, Fitness Centres and Health Clubs in the UK – brands such as Fitness First, Topnotch, L.A Fitness, Everyone Active etc.
Imagine this playing out in a Gym (perhaps you are on a treadmill or exercise bike) – the content is vibrant, active, colourful and fun.
Best of all I love the tag line “It’s Fit” – which I think makes best mention of the environment where the advert itself is showing (something that not many people think about).
All in all – VERY well done.
Creative was JWT, planned by Mindshare (Emma Pollin) bought by Mindshare Outdoor (Nick Bedford)