I see that Dynamax, the UK’s self-styled “world-leading provider of digital signage” has hired Tom Nix as Business Development Director based in New York.
Tom was previously Director of Business Development at Main Street Direct and before that VP Business Development at Marins USA (now Inventive Media).
With, what appears to be an office address in Madison Avenue, and knowing some of the types of customers that Dynamax have for large screen LEDs in the UK (Dynamax resell Altoona LEDs for example) I assume the approach in the US will be to try and attract the traditional outdoor billboard folks with their PointofView NG2 software
See http://www.dynamaxworld.com [1]