Earlier this morning EYE announced an expansion to its Digital Mall Media Network.
The network now boasts over 115 Landscape Digital displays at various shopping centres in Australia (the network covers the five major metropolitan markets down under by the way).
The Landscape Digital displays are typically placed in the line-of-sight of shoppers, located on escalators and in main thoroughfares where dwell-time is high.
Mike Tyquin, CEO Eye Media Australia and New Zealand told us “The Landscape Digital network continues to deliver the same simple, standard, highly effective and proven formula ? a maximum of three advertisers and seven-second animated creative executions that attract attention. The expanded reach of this network in combination with our other Eye Shop products reinforces EYE’s leadership in the mall media segment.”