AddMirror Launches in Canada
Gail Chiasson, North American Editor
AddMirror, a mirror with ‘digital guts’ according to Elliott Atkins, president of Oakville, Ont.-based AddMirror Canada, has launched in Canada – but with a difference from AddMirror products in the U.K. and other European countries.
Canada’s AddMirrors, which show ads as people look into the mirror, are equipped with motion sensors which trigger the ads, customer software, and LED lighting that shows ads brighter and crisper.
“The mirror itself isn’t a digital screen, but it’s all computer controlled,” says Atkins, who has the Canadian rights for AddMirror. (AddMirror has been in Europe since 2004).
At launch, AddMirror Canada is installing AddMirrors in the washrooms of between 50 and 60 better restaurants and lounges in Toronto, and another 15-to-20 locations each in Montreal and Vancouver. There is only one AddMirror per washroom, and only one ad during a contract period – typically a four-week cycle.
First advertiser booked on the Canadian AddMirrors was Absolut vodka.
January 14th, 2010 at 14:28 @644
Glad to see AdMirror is booking campaigns. They were actively hunting for locations and Advertisers in Canada since Ad Club of Toronto’s “Out of Home Play Day” this summer.
Great idea with enough novelty factor to give Zoom, NewAd and all the rest of the club restroom advertisers a challenge for their space.
May 12th, 2010 at 17:36 @775
I was eating dinner at Vittorio’s the other day and I have to tell you these Addmirrors are amazing. It caught me totally by surprise when I was washing my hands in the washroom and all of a sudden an ad campaign appeared before my eyes. This idea is going to take off and pretty soon it will be a common appearance in every restaraunt.