Coca-Cola is celebrating its 25th anniversary with an unusual BlowUP [1] installation, this giant mobile phone enabled deployment in Hoogstraat in Rotterdam.
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The opening attraction of this year’s anniversary campaign is the Netherland’s biggest Coca-Cola dispenser – it’s eleven metres tall, four metres wide and 1.30 metres deep.
Katrin Robertson, Group Managing Director of blowUP media told us “We are very pleased that Coca-Cola is using our effective medium to draw attention to the campaign. We are convinced that the creative realization – BlowUp in combination with mobile – appeals to the target group and will be the talk of the city.”
What we especially like about it is that for the entire month of January, people can send a text message to 5040 to receive a code on their mobile phones – the code is entered into the Coca-Cola dispenser (this as you can see is as tall as a house) and the customer receives a 330 ml can of Diet Coca-Cola !