Motomedia The Masters Of Format

Adrian J Cotterill, Editor-in-Chief

binge drinking campaign

It doesn’t seem to matter what format screen these guys use, Motomedia tend to come up with something innovative and exciting to advertisers every time they roll out a new deployment.

A few weeks ago they used old Cathode Ray Tube (CRT) television monitors for a binge drinking campaign in London, a massive 8 windows long and even delivered the sound through the glass shop front window, this week we believe they will be using rear projection for a campaign for the ‘Sure For Men’ deodorant in Dublin and we understand that they are also likely to use Screen Technology’s ITrans modules (a la Harrods) for a couple more retail installations that are coming up in the UK.

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