AT&T Announces New Digital Media Solutions Portfolio

Adrian J Cotterill, Editor-in-Chief

Here’s the important parts of the AT&T Announcement with regard STRATACACHE and others.

It was one of the longest press releases we have ever seen and have cut it down for brevity…

AT&T Announces New Digital Media Solutions Portfolio to Deliver and Manage Multimedia Content for Businesses Worldwide

SAN ANTONIO, June 24 /PRNewswire-FirstCall/ — AT&T Inc. (NYSE: T), today announced a suite of content delivery and digital media solutions to help companies package, deliver and distribute video and rich multimedia Web content across their networks to the three screens that are core to AT&T’s multimedia strategy — the computer, the television and mobile computing devices such as the iPhone and the BlackBerry(R).

AT&T’s Digital Media Solutions(SM) portfolio includes content distribution and management, broadcast video and digital signage services and solutions that are targeted to companies ranging from businesses with multiple small office locations to the most sophisticated multinational companies in industries that include media, financial, education, medical, manufacturing and retail.

AT&T has struck strategic agreements with ExtendMedia, Qumu and Stratacache, which are software companies that specialize in formatting and packaging content that is suitable for both business-to-business and business-to-consumer applications, such as streaming video, live and on-demand webcasting, e-learning and virtual trade shows, as well as the delivery of advertising over emerging media networks.

AT&T plans to complete deployment of nearly $70 million in network infrastructure and development investment by year-end to support its digital media capabilities across the United States and Europe (European Union countries) and Japan, Hong Kong, China and Taiwan within Asia. Over the next several months, the company will integrate the software expertise of ExtendMedia, Qumu, and Stratacache with its own capabilities to provide companies with one-stop shopping and simplified network-based solutions to encode, deliver, manage and support video and multimedia files. Businesses will also be able to combine these services with AT&T’s industry-leading security capabilities, hosting, applications and professional services to address their most pressing needs with complete and reliable solutions.

With today’s announcement, AT&T is responding to customers’ need to cope with exploding demand for rich and graphics-intensive multimedia content that has been fueled by the wide adoption of high speed Internet services, sophisticated computing technologies and the need to deliver to multiple play-out devices including digital signs, PCs and smart wireless devices. The content delivery network (CDN) services market totals $800 million, according to analyst firm IDC, and is expected to significantly grow in the future(1).

AT&T is creating a new unit to accelerate the company’s activities in the content space, and it named Cathy Martine, executive vice president-Content Distribution, to lead AT&T’s enterprise digital media efforts.

“Today’s announcement is the latest proof that AT&T is delivering on its promise to connect businesses to their world, and do it better than anyone else,” said Ron Spears, group president, Global Business Services.

“Enterprise customers are using video and multimedia content to communicate with their employees, shareholders, partners and suppliers, but they are grappling with the complexity involved in staging, managing and distributing their content to their end-users. AT&T’s network is at the heart of a simpler way to achieve this, using the scope and scale of our networking capabilities, services and professional expertise to deliver applications to both companies and the end-users they serve. We are uniquely positioned to help enterprises more simply and efficiently manage their digital media assets for improved performance.”

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