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AT&T Digital Media Solutions

Mirroring pretty much Cisco’s total solution offering and following on from what we always say in presentations – that digital out of home is a content-delivery play more than a digital signage play here’s the list of solutions that AT&T are saying are available today and go to make up their new AT&T Digital Media Solutions offering.

This is, we believe, a very good partnership that STRATACACHE will now be involved with and our congratulations go to them.

Cathy Martine, executive vice president-Content Distribution, who will be heading up the new business unit to lead AT&T’s enterprise digital media efforts has a lot to do – it probably wasn’t easy getting all these folks together, analysing them etc, doing the deal but it’s gonna be tough for the AT&T guys to sell this – even to their existing enterprise clients.

It will be interesting to see who will be first to take an offering such as this – a bank perhaps or a major retailer?

More likely as with Cisco’s example the week before last (Axa) a corporate communications / ego-TV / reception based Foyer-TV rollout across many offices.