Karstadt Does Digital Signage

Adrian J Cotterill, Editor-in-Chief

The German retailer Karstadt is to install an average of 45 flat screens in about a dozen of their top stores.

The demo system is currently running in Düsseldorf for anyone who wants to go and see it.

There is a rumour that says the rollout may even be as many as 50 stores before Christmas followed by the remaining stores by mid 2008.

If that is the case then 1 million customers could be reached daily.

We are told this is a state of the art rollout, with all the lessons of previous retail deployments learnt – screens in good locations and compelling content.

The rollout is still under NDA but as more information becomes available we will blog about it.

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