Comments on: Spend Your Way Out Of A Recession http://www.dailydooh.com/archives/2218 Digital Out of Home - Insight, Knowledge and Opinion Fri, 19 Mar 2010 02:09:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bryan Crotaz http://www.dailydooh.com/archives/2218/comment-page-1#comment-4480 Bryan Crotaz Sat, 28 Jun 2008 14:07:19 +0000 http://www.dailydooh.com/archives/2218#comment-4480 London Theatre Bookings. They lease their equipment from ICION systems, and the last numbers I heard showed a healthy 50% margin (ie weekly revenue was double the weekly lease cost). They sell ad space solely to their suppliers, theatre box offices. They're tiny in the world of DooH, with only 8 sites, using a mixture of 50" LCD and 70" rear projection, all street facing in windows or entrances. But it shows the power of targetted advertising in retail and providing unique opportunities to suppliers. Of course, being an agency for their supplier, they not only make money from the advert itself but also from the uplift in sales it provides. And if it didn't give an uplift in sales, the theatres wouldn't bother booking space. The systems have been in place now for 6 years and have been continuously successful. Space is sold in parallel with the remaining poster sites around the stores. London Theatre Bookings. They lease their equipment from ICION systems, and the last numbers I heard showed a healthy 50% margin (ie weekly revenue was double the weekly lease cost). They sell ad space solely to their suppliers, theatre box offices.

They’re tiny in the world of DooH, with only 8 sites, using a mixture of 50″ LCD and 70″ rear projection, all street facing in windows or entrances. But it shows the power of targetted advertising in retail and providing unique opportunities to suppliers. Of course, being an agency for their supplier, they not only make money from the advert itself but also from the uplift in sales it provides. And if it didn’t give an uplift in sales, the theatres wouldn’t bother booking space.

The systems have been in place now for 6 years and have been continuously successful. Space is sold in parallel with the remaining poster sites around the stores.

]]> By: Tim Godwin http://www.dailydooh.com/archives/2218/comment-page-1#comment-4464 Tim Godwin Sat, 28 Jun 2008 12:43:51 +0000 http://www.dailydooh.com/archives/2218#comment-4464 Just noting all of the companies reporting losses in the digital OOH sector. It occurred to me I actually could not think of one profitable operator in the UK. The general view seem to be that Titan's transvision operation makes money but any other nominations??? Our vested interest is that Insight Media (UK) Limited actually reported £87K Ebitda on £350K revenues for the year ended 31st Marxh 2008 and is on target to double those figures for 2009. Are we the only profitable company in this sector? Is there some industry award we should get for this!!! Just noting all of the companies reporting losses in the digital OOH sector. It occurred to me I actually could not think of one profitable operator in the UK. The general view seem to be that Titan’s transvision operation makes money but any other nominations???

Our vested interest is that Insight Media (UK) Limited actually reported £87K Ebitda on £350K revenues for the year ended 31st Marxh 2008 and is on target to double those figures for 2009. Are we the only profitable company in this sector? Is there some industry award we should get for this!!!

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