As the economy seems to be picking up, BroadSign [1] is expanding its sales force in North America. News reaches us that Richard Massella, formerly a worldwide sales manager at Netkey Inc. joined BroadSign in late January.
Richard has a 10-year track record of success in sales of SaaS products and will focus on direct sales of BroadSign’s software.
He will be based in Connecticut. The new hire in direct sales comes after the company had spent most of 2009 establishing an infrastructure for channel distribution sales.
Rumours are that BroadSign has also added new support and development personnel to handle growing client base and product evolution.