Laura Taylor from Brainstorm Communications asked us the following: –
“I am trying to assess which – out of the many exhibitions that are cropping up for digital out of home – are the best ones to go to?
I imagine you go to a lot of them and was hoping you would be able to help me decide on which to pop along to and which to potentially exhibit at?”
Avoid any shows with the word ‘kiosk’ in them and especially any Digital Signage events that are attached to Kiosk shows. I’m afraid that Kiosk organisers just don’t get digital signage and unless you have a product or service that meets the needs of both kiosk and signage then we suggest you steer well clear.
We make no secret of the fact that we have a couple of favourite shows. Next year the ‘MUST attend’ dedicated Digital Signage events are Digital Signage Expo 2009 in February in Las Vegas and Screen Expo Europe in April in London.
Stay clear of the much smaller Digital Signage Expo event in Pennsylvania in September.
The other MUST attend show, first in the calendar actually, is the Integrated Systems Europe event in Amsterdam at the beginning of February 2009. This is getting much more traction in the digital signage and digital out of home worlds and generally just gets better and better the longer it goes on. Last year all of the big digital signage vendors, with the exception of Broadsign, were there. Very well worth exhibiting AND attending.
We also thoroughly recommend InfoComm 2009 which next year is being held in Orlando, Florida – whilst ostensibly a systems integrator, audio / visual event it is again getting much more traction with the digital signage world and with over 30,000 attendees it’s a show (and an experience) not to be missed.
This year we know that many digital signage vendors are venturing to Amsterdam for IBC in September We like IBC a lot and usually go BUT it’s a broadcasting event and only over the last couple of years has it dipped its toe in the digital signage waters by having a specific digital signage area.
IBC have segregated the Digital Signage area off from the rest of the show and we don’t like the look of it at all. We would much rather have it integrated into the rest of the show. Think twice before exhibiting and if you do (exhibit) then think carefully where you want to be – we think it would make much more sense to be on the main show floor.
Lastly as we know that you work in retail here are two retail suggestions for you…
The best global retail show by far is EuroShop in Düsseldorf BUT it’s a triennial event and the next one isn’t until February / March 2011 !!!
The National Retail Federation (NRF) event this year was big but a bit disappointing. It’s in New York again next year in January and we would recommend giving it one more try.
About Brainstorm Communications
Brainstorm is a creative communications agency. We specialise in communicating messages for international brands and world class clients. Be it product, training, strategy or brand, we create and deliver messages to both internal and external audiences.