Harrah’s Signs On With Casino Channel Network

Adrian J Cotterill, Editor-in-Chief


We weren’t that impressed, at least with the Screens and the Screen placement, by CCN when a few weeks ago we wrote “Casino Channel Network, Las Vegas” but Harrah’s Entertainment must have been impressed because, according to a press release that landed on our desk last night, they have just signed on with the network!

The screens we saw when we were in Vegas were obviously part of the “37 screens already deployed at MGM MIRAGE’s Luxor and Excalibur hotel-casinos”

This deployment increases CCN’s footprint by 50% so is a good move for both CCN and Enqii who supply the underlying network technology.

Stuart Armstrong, president of EnQii Americas says in the press release that CCN optimizes what he calls the “new media triad” of digital signage, mobile devices and the web.

Enqii’s take on this “new media triad” is an interesting one – saying as they do that it “represents a digital on-ramp for casino guests to opt-in to branded communities, and is a powerful new way brands can connect with their consumers”.

Stuart in the press release re-iterated that point “CCN enables casino guests to interact with the signage using their mobile phones to obtain more information or even complete a transaction,”

Jeffrey Leder, president of CCN, says the addition of Harrah’s offers advertisers a broader value proposition in a highly-valued demographic, we quote “With CCN’s large-format screens and capitalizing on a wide variety of property-based marketing assets and opportunities, CCN offers a multimedia solution for value-added integrated marketing campaigns,”

CCN will add Harrah’s to its existing Las Vegas digital signage network by late summer.

About Casino Channel Network

CCN is the leading multi-venue digital media network in Las Vegas and intends to expand throughout the Harrah’s Entertainment and MGM MIRAGE hotel-casinos, among others. Further plans for CCN include Atlantic City, North American Indian Casino properties and international markets such as Macau. CCN broadcasts 24/7 in high-traffic and high-dwell areas including hotel entrances, main lobbies and registration areas, restaurants, lounges and the casino gaming floor. The Casino Channel Network audience reaches an engaged, high-demographic audience that indexes especially well with luxury items, finance, travel, real estate and top-of-the-line electronics.

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