http://www.dailydooh.com/archives/22451 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/22451/comment-page-1#comment-49084 Dan Tue, 09 Feb 2010 17:33:58 +0000 http://www.dailydooh.com/?p=22451#comment-49084 Interesting to see Nokia's technology, which has been around for a while now, actually get implemented as a live pilot, more interesting will be the uptake statistics if they are ever shared! I have been evaluating this type of mobile interactivity for an FMCG client recently on the premise of bringing interactivity to a static in-store POS display. The 2 main barriers seem to be a) the audience is limited by those who know how to and have a hanset capable of downloading the app and b) the time required to carry out the download in an out of home environment with fluent footfall. For mass adoption, there would ideally be a standard app to read these QR/2D barcodes, developed in collaboration with handset manufacturers so it is preloaded on a variety of handsets. Interested to hear any alternative ideas! Interesting to see Nokia’s technology, which has been around for a while now, actually get implemented as a live pilot, more interesting will be the uptake statistics if they are ever shared!
I have been evaluating this type of mobile interactivity for an FMCG client recently on the premise of bringing interactivity to a static in-store POS display.
The 2 main barriers seem to be a) the audience is limited by those who know how to and have a hanset capable of downloading the app and b) the time required to carry out the download in an out of home environment with fluent footfall.
For mass adoption, there would ideally be a standard app to read these QR/2D barcodes, developed in collaboration with handset manufacturers so it is preloaded on a variety of handsets.
Interested to hear any alternative ideas!

]]> http://www.dailydooh.com/archives/22451/comment-page-1#comment-49072 Steve Gurley Tue, 09 Feb 2010 15:44:21 +0000 http://www.dailydooh.com/?p=22451#comment-49072 Agreed. Agreed.

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