I have been playing with a number of Twitter reporting tools in order to gather some statistics for a report the team is putting together for the people at ISE on what buzz, if any, we managed to create for them with social media around last week’s event.
No doubt Adrian will make some of the report public when completed early next week but I though I’d share a couple of what, we think, are interesting stats around the two main hashtags used before, during (and indeed) after the week’s events.
- No. of references made by ANYONE that mentions #DOOHBizConf: 276
- No. of references made by @DailyDOOH‘s Twitter account that mentions #DOOHBizConf: 79
- No. of times that DailyDOOH was RTweeted when it, itself had mentioned #DOOHBizConf: 9
- No. of references made by ANYONE that mentions #ISE2010: 368
- No. of references made by @DailyDOOH‘s Twitter account that mentions #ISE2010: 60
- No. of times that DailyDOOH was RT’ed when it, itself had mentioned #ISE2010: 14
The stats were compiled during a two week period ending yesterday (Sun 7th). When comparing the two, we can see how differently Twitter was being used in Amsterdam for the two events.
- ISE is an event spread over the three days with large numbers of exhibitors and visitors
- The DOOH Business Conference was a focused smaller event over one and a half days in a private conference room in the Elysium building at RAI
The number of #DOOHBizConf tweets is pretty much up to three quarters of the total #ISE2010, despite seeming to be a much smaller event – this is due to the fact that #DOOHBizConf was very much a live event with a number of people tweeting from the audience throughout the day (and ourselves of course during day 1). The other big contributors during the conference were Ronnie (@minicom_digital) and Oliver (@oschwede at invidis consulting).