Streamline Media And Lessons Learned

Gail Chiasson, North American Editor

We just received some photos of San Diego-based Streamline Media’s first installation at Hotel Palacio Azteca in Tijuana. Mexico.

The young company (see our Jan. 15, 2010, article) is initially targeting Mexico, and was expecting to launch the week after we wrote about it. As with any young entrepreneurial company’s first project, it ran into the unexpected.

Here’s what Ezra Masri, partner and director with Avi Tal in launching the company, told us:
“We’ve had quite an adventure with installation! We expected that our first installation would be a learning experience, and it definitely was! We projected that it would take a couple of hours – maybe a day – to install our first location at Hotel Palacio Azteca. As it turned out, we had to reinforce every wall and our ‘simple install’ turned into a full scale project that took us a week to be finished to everyone’s satisfaction.

“Some of the main lessons we learned were:
1) to be ready to deal with the unexpected and find solutions;
2) aside from considering the cost of equipment when selecting locations, consider the additional costs and make sure the installation team is capable of doing all the work;
3) with the right attitude anything can get done!

“When the screens were turned on everyone was happy. The weather and financial content from Rise Vision looks great, and when the advertising and content from Amigo Digital comes on, everyone’s jaw drops. On the sales end, we have made excellent progress and a lot of business owners and heads of maketing are very excited about our network.”

Using lessons learned, Streamline has now installed its second location at Hotel Hacienda Del Rio, part of the Baja Inn chain of hotels, and is now working on its third.

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