- DailyDOOH - http://www.dailydooh.com -

OVAB Hits 32 Members

We interviewed the Chairman of OVAB [1] last week as he also happens to be President & General Manager, Captivate Network in Boston AND Mike DiFranza will be featuring in our CEO Spotlight at the end of July.

The Out of Home Video Advertising Bureau (OVAB) yesterday announced that CNN Airport Network, EnQii, Danoo, NBC Everywhere, PumpTop TV and Ripple have all become members.

That makes 32 in total.

Suzanne Alecia, president of OVAB told us “Our membership continues to expand as networks realize the power of coming to market with a unified voice, and as advertisers and agencies tap into the strength of the networks’ ability to reach and influence millions of consumers every day … We’re pleased that the agency and advertising communities are starting to embrace what consumers have already deemed valuable”

The new member companies include: –

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising.