Back on 22nd January 2010 AKA.TV talked to Simon Sugar, CEO of AMSCREEN in an interview entitled ‘Bringing Wireless Digital Signage To The Masses‘
When asked “Who are your competitors?” Simon (or his PR advisers) obviously couldn’t think of anyone and he answered “None directly, as no other company offers the same technology or the same ‘one stop shop’” – though he did concede that “there are one or two other players in the same space”.
Amscreen are keen on making bold statements, rarely back them up with facts and amateur wannabee journalists seem too scared to question the bleedin’ obvious.
A quick look at the Amscreen Healthcare Network web site shows the statement “Amscreen Healthcare is the market leader and registered supplier to the Health Service for digital screen network broadcasting. We provide real time patient information to GP Surgeries and Hospital waiting rooms for effective communications to patients, visitors and staff”
- Is there really a ‘registered supplier to the Health Service for digital screen network broadcasting‘? Seriously is there? We’d love to see it, so come on Simon point us at this list?
- Here in the office we also obviously need to look into the definition of ‘Market Leader‘ as one would assume that means the largest network?
Last time we looked The Life Channel (TLC) had over ten times as many Health Locations installed as Amscreen.
Anyway, we think the industry could learn a thing or two from one of the new OVAB Europe members.
Friday sees us do our very own COPY and PASTE, following the AKA.TV style and in fact ask the exact same questions – not to Simon but to Phil Austin, CEO CAN Media (owners of The Life Channel).
It’s gonna be good and it’s going to be controversial so watch this space.