Training Sessions On OOH And DOOH

Gail Chiasson, North American Editor

The Out-of-Home Marketing Association of Canada, (OMAC) Is offering a Webinar on Digital OOH April 13 from noon to 1 pm as part of its resources offered to the advertising community to help it stay current on OOH industry developments.

OMAC is expanding its training schedule nationally across Canada in 2010, with the addition of four targeted webinars.

“OOH media is constantly evolving,” says Rosanne Caron, OMAC president. “As representatives for the industry and our member companies, it’s important to offer customized information sessions that help to keep the advertising community aware of the latest developments in OOH media.”

In addition to the Webinar on DOOH, the other Webinars will be on transit (March 10th); OOH’s Value in the Media Mix (June 8th) and Place Based Venues (Oct. 5th).

OMAC is also offering half-day OOH training in 2010 in Montreal (April 1), Toronto (Sept.21) and Vancouver (date to be confirmed.)

And Advertiser Education: OOH 101, will be offered in Toronto
through the Association of Canadian Advertisers, May 18, 8:30 AM – 3 PM

Details on the training programs OMAC is offering can be found at .

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