http://www.dailydooh.com/archives/22892 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/22892/comment-page-1#comment-50449 JR of A2aMEDIA Fri, 19 Feb 2010 15:08:45 +0000 http://www.dailydooh.com/?p=22892#comment-50449 LocaModa’s use of social media in digital out-of-home networks is another example of how the medium is increasing its use of interactive initiatives to drive consumer engagement. Recent developments in DOOH technology have resulted in advanced interactive add-ons to DOOH, such as systems that include image and speech recognition, allowing advertisements to display messages tailored to the individual consumer. Additionally, a growing number of DOOH displays can now interact with viewers’ mobile phones. The advertising field as a whole should take note of the DOOH industry’s work to engage with consumers through these new interactive initiatives. It’s this type of out-of-the-box thinking that is driving not only advertising dollars, but also the growing field of DOOH. We recently discussed this and other DOOH related subjects on our blog. You can check it out here: www.a2amedia.com. LocaModa’s use of social media in digital out-of-home networks is another example of how the medium is increasing its use of interactive initiatives to drive consumer engagement. Recent developments in DOOH technology have resulted in advanced interactive add-ons to DOOH, such as systems that include image and speech recognition, allowing advertisements to display messages tailored to the individual consumer. Additionally, a growing number of DOOH displays can now interact with viewers’ mobile phones. The advertising field as a whole should take note of the DOOH industry’s work to engage with consumers through these new interactive initiatives. It’s this type of out-of-the-box thinking that is driving not only advertising dollars, but also the growing field of DOOH. We recently discussed this and other DOOH related subjects on our blog. You can check it out here: http://www.a2amedia.com.

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