On our last visit state-side we realised that the American coined term “Marketing At Retail” had gained a lot of traction and was a term that was here to stay – it’s probably better than ‘point of purchase’ in describing the myriad of things that can be done in retail (not just digital signage of course).
Anyway Laura Davis-Taylor has written a really nice piece entitled “Reality Check For In-Store Marketing [1]” over on http://www.marketingatretail.com/ [2]
The quotes from these folks are all worth a read, though not sure what relevance some of their companies have to the retail world…
- JOHN GREENING, Sector Head, Advertising; Associate Professor, Northwestern University
- DON FASICK, Director, New Business Development Commercial Products, LG Electronics
- LOU GIACALONE, SVP Digital, Worldwide, Titan Worldwide
- LYLE BUNN, Principal & Strategy Architect, BUNN Co.
- TOM NIX, VP and General Manager of Dynamax Technologies Ltd.
- JEFF COLLARD, President, Omnivex
- JIM CURRIE, President, LevelVision
- CHRIS HEAP, Director, The Imperative Group