Congratulations Lewis
Adrian J Cotterill, Editor-in-Chief
Remember we told you last week “that some of the advertisements will be time-sensitive based on a driver’s performance at Silverstone” with regard Tag Heuer taking ALL of JCDecaux’s Digital real estate for 4 days over the Silverstone Formula 1 race weekend?
Well here’s the execution they used on the Torch, congratulating Lewis Hamilton on his win.
It actually went live, the crowd went wild, as he crossed the line to win!
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