You Spend All That Money On A Brand…

Chris Sheldrake


You spend all that money on a brand, in this case it’s an LVMH (retail window) and then you go and ruin a perfect good catwalk show with a lovely line / bezel on those equally lovely legs!

Simply putting two portrait TV screens on top of one another in order to try and create a longer screen doesn’t, we feel, do the brand much justice (lovely black enclosure though).

Generally speaking, with the work that the likes of MediaZest are doing in Europe and Motomedia and Windowgain globally (and others), digital retail windows in our industry are becoming extraordinarily good. It makes it all the more disappointing when you see one, especially when associated with such a good brand, that is less than perfect.

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