Richtree Market Restaurants, [1] a chain of market-style restaurants with locations across Ontario, has installed a 15-station digital menu board system in its new location at the Promenade Shopping Centre [2] in Thornhill, Ont. – the first of its type for the chain.
Traditionally, static and 
[3]chalkboard-style menus were used over stations, but Richtree is trialing digital boards in an effort to increase efficiencies, modernize operations, and as part of a larger brand refresh effort.
The boards are powered by a system developed through the integration partnership between Anjou, Quebec-based Mirada Media [4], a digital signage software developer and integrator, and Markham, Ont.-based SilverWare POS [5], a developer of front-of-house and back-office solutions for the hospitality industry. The combined solution allows restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory.
Richtree was also seeking to increase overall revenue.. Mirada Media’s web interface allows the remote update of images and videos in certain areas of the screens to be used for merchandising and promotional efforts and to attract patrons into the restaurant.
“We always look for opportunities to simplify the integration of digital menu boards into our client’s work flow,” says Carlo Pansera, Mirada Media’s vice-president operations. “With more than a dozen menu boards and quite a few more employees, it was important to create a solution that fit the often hectic environment of a quick-serve.”